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Revenue Health · Healthy

The Brew House Café · May 2026

₹2.5L
Total Rev.
34%
Avg Margin
₹12K
Discount Leak

Channel Performance

ChannelGross Rev.Net Rev.Margin
Dine-in₹1.2L₹1.2L42%
Zomato₹80K₹50K24%
Swiggy₹50K₹35K22%

Dine-in contributes 48% of revenue at the highest margin (42%). Zomato and Swiggy together account for 52% of orders but carry heavy discount and commission drag, pulling blended margin down to 34%.

Priority Actions

1. Reduce Zomato discount from 22% to 15%
+₹5,600/month margin · Low effort · This week
2. Launch 3x/week cold coffee Reels on Instagram
+₹3,000–8,000 new revenue/month (estimated) · Medium effort · This month
3. Introduce a dine-in loyalty stamp card to shift repeat orders off delivery
+2–4% margin improvement on retained customers · Low effort · Next 2 weeks

Discount Strategy

Reducing Zomato discount from 22% to 15% is the single highest-leverage action. It recovers ₹5,600/month of margin with low risk of significant order loss based on price-elasticity benchmarks for your cuisine type.

ChannelDiscount%Action
Zomato22%Cap discount at 15% — estimated saving ₹5,600/month with minimal order volume impact.
Swiggy15%Current discount is within healthy range. Maintain but monitor quarterly.

Benchmarks

Your delivery mix (52%) is higher than the Indian café average (45%). Consider nudging regulars to dine-in with a loyalty incentive to improve blended margin.

You are 4 percentage points above industry average — a strong position. The primary opportunity is protecting this lead by reducing discount leakage.